Connor McDavid Returns in BetMGM Responsible Gambling Campaign

Core Insights - BetMGM has launched a new responsible gambling campaign featuring Connor McDavid and Terry Ryan, promoting the use of in-app responsible gambling tools [1][2][4] - The campaign, titled "Mullet Over," aims to deliver a lighthearted message while encouraging customers to engage with responsible gambling features [2][4] - Previous campaigns have shown success, with a 38% increase in players using deposit limits and a 55% increase in players using stake limits in Ontario following the 2024 campaign [4] Company Overview - BetMGM is a leading sports betting and iGaming operator, formed through a partnership between MGM Resorts International and Entain Plc [8][9] - The company offers a variety of gambling services, including sports betting and online gambling, utilizing advanced technology from Entain [9] - BetMGM is headquartered in New Jersey and has been operational since 2018 [9] Responsible Gambling Initiatives - The "Mullet Over" campaign emphasizes the importance of responsible gambling, featuring tools such as time and spending limits [3][4] - BetMGM's GameSense program provides player education and promotes responsible play across its platforms [3] - The company is committed to finding innovative ways to communicate responsible gambling messages to its customers [4]