让冷资源激活经济热效应

Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]