“三折叠”“毛茸茸”“会发光” 故宫马年年货来了

Core Viewpoint - The Palace Museum is launching over 20 creative products for the upcoming Year of the Horse, blending traditional culture with modern design, showcasing a unique fusion of history and contemporary lifestyle. Group 1: Classic Products - The "Fu Tong" and "Palace Calendar" series are classic items that are updated annually with new content, featuring traditional art such as the Ming Dynasty painting "Liu Yin Shuang Jun Zhou" [2] - The design of the Horse Year "Fu He" references Qing Dynasty archives, turning the product into a cultural manual with detailed explanations of elements like couplets and window flowers [4] - The "Fu Tong" includes various traditional items such as couplets, red envelopes, and prints of ancient horse-related artworks, designed for home display [5] Group 2: New Products - The "Ma Shang Tong Xin" red scarf is a new product aimed at conveying love and warmth, with part of the proceeds supporting disabled individuals [9] - The scarf's weaving technique is inspired by historical patterns, and it includes handmade horse brooches crafted by disabled artisans, merging history, fashion, and charity [9] - The "Furry" horse bag and the "Light-Up" refrigerator magnet are trendy designs that attract younger audiences, showcasing the Palace Museum's innovative approach to cultural products [11][13] Group 3: Cultural Significance - The zodiac-themed postage stamps are a highlight, encapsulating the museum's valuable collections in a compact format [7] - The selection of artworks and artifacts related to horses aims to convey positive cultural messages such as "one horse ahead" and "spirit of the dragon horse" [8] - The Palace Museum's creative products invite public participation in integrating traditional Chinese culture into contemporary life [13]