Zhong Guo Zheng Quan Bao·2025-12-15 22:13Industry Overview - The 27th Harbin Ice and Snow World will open on December 17, 2025, highlighting the growing popularity of ice and snow tourism and its economic potential [1] - The ice and snow economy is expanding beyond Northeast China, with various cities incorporating it into their development plans to leverage "cold resources" for "hot business opportunities" [1] - The ice and snow economy is expected to reach a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, as outlined in government policies [7] Company Developments - Changbai Mountain (603099) is enhancing high-quality, immersive ice and snow experience projects, integrating various tourism elements [2] - Lingnan Holdings (000524) is actively developing diverse ice and snow tourism routes, offering a wide range of activities [2] - Ice Mountain Cold and Hot (000530) has engaged in several significant ice and snow engineering projects [2] - Jingxue Energy (301010) is preparing to participate in the construction of ski resorts in Changchun and Suzhou [2] - Yuanlong Yatu (002878) has collaborated with Harbin Ice and Snow World to develop licensed products for winter sports events [2] Market Trends - The recent "snow holiday" in Jilin Province saw a 119% increase in domestic tourist numbers and a 31% rise in total spending [6] - The ice and snow economy is evolving into an "ice and snow+" model, integrating various sectors such as culture, tourism, sports, and health [6] - The demand for ice and snow tourism is increasing, with many families planning trips to ice and snow attractions [4] Regional Policies - Various provinces, including Heilongjiang and Liaoning, are implementing policies to support the development of the ice and snow economy, focusing on high-quality growth and infrastructure [8][9] - Hebei Province has established multiple ice and snow industry clusters, aiming for a total industry scale of 90 billion yuan by the end of the 14th Five-Year Plan [9] - Southern cities are also joining the ice and snow economy trend, with initiatives to develop indoor ice and snow venues and promote local tourism [10][11] Challenges and Opportunities - Despite the growth, there are challenges such as insufficient quality supply in ice and snow tourism and uneven regional development [12] - The industry is encouraged to enhance brand awareness and improve service quality to meet consumer expectations [12] - Collaborative efforts are being made to strengthen the ice and snow tourism industry chain, focusing on upstream manufacturing and downstream services [13]