文商旅体展深度融合掀起新年消费热潮

Core Viewpoint - The city will host a series of cross-year activities themed "Chiming Bells and Drums, A Colorful New Journey" from December 21, 2025, to January 3, 2026, aimed at enhancing the festive atmosphere and stimulating the holiday economy [1][2]. Group 1: Event Highlights - The main event will occur on New Year's Eve, featuring the Yongle Bell at Dazhong Temple and a large drum performance at the Great Wall of Juyongguan, creating a "Chiming Bells and Drums" experience [2]. - Over 20 museums will remain open until the early hours of January 1, 2026, to welcome the New Year [1]. Group 2: Pre-New Year Activities - A series of pre-warm-up activities will take place leading up to New Year's Eve, including the 10th China Beijing International Art Biennale showcasing nearly 600 artworks from 119 countries and regions [1]. - The "Beijing Style New Year" music series and the third season of the "Beijing Flavor Fireworks" short video competition will also be launched [1]. Group 3: Diverse Cross-Year Activities - The cross-year activities will include themed events at 26 museums, extended movie screenings at nearly 100 cinemas, and various events at over 30 shopping malls, enhancing the festive experience for citizens [3][4]. - Activities will span multiple areas, including climbing events, ice sports, and cultural exhibitions, catering to diverse audience interests [4]. Group 4: Interactive Consumer Engagement - An interactive mini-program will be launched to enhance consumer engagement, allowing citizens to participate in the "Chiming Bells and Drums" ceremony and receive electronic cards for discounts at various venues [6][7]. - The mini-program will connect with platforms like Meituan and Taopiaotiao, offering coupons and promotional activities to boost consumer participation [6][7].