街区塑景搭台 链式营销赋能 连云港“优品连天下”展销会激活品质消费新动能

Core Viewpoint - The "2025 Quality Products Connecting the World" agricultural exhibition in Lianyungang aims to enhance the "Lian Tian Xia" brand effect and create a trade platform for specialty products from Central Asia, integrating online and offline resources to provide a global quality consumption experience [1][6]. Group 1: Exhibition Overview - The exhibition is organized by Lianyungang Agricultural Commercial Holding Group and lasts for three days, featuring a total of approximately 100 exhibition booths [1]. - The event includes two special exhibition areas, nine themed areas, and a new energy vehicle exhibition area, showcasing products from ten countries of the Shanghai Cooperation Organization and various regions along the Belt and Road [1][3]. Group 2: Consumer Experience Enhancement - The exhibition incorporates emotional value into the consumer experience through themed decorations and interactive elements, including food tasting areas and entertainment facilities [2][3]. - Special promotions are offered, such as discounts on new self-operated brands and free access to children's play facilities, aimed at stimulating consumer spending [3][4]. Group 3: Safety and Security Measures - A comprehensive safety system is established, including market supervision, fire safety measures, and medical support to ensure a secure environment for attendees [4]. - Consumer vouchers are provided to encourage spending, with a total budget of 50,000 yuan allocated for these promotions [4]. Group 4: Long-term Development Strategy - The organizing group plans to extend services to exhibitors, including a dedicated storage area for goods and the potential for ongoing sales opportunities beyond the exhibition [5]. - Future initiatives will focus on integrating agricultural products with tourism and commerce, aiming to expand the "Lian Tian Xia" brand into broader markets [6].