“一分钱红酒”激怒法国酒商

Group 1 - A Lidl supermarket in the Hérault department of southern France mistakenly priced a 750ml rosé wine at €0.01, down from a regular price of €2.99, causing outrage among wine industry professionals [1] - The French wine industry is sensitive to such pricing, viewing the €0.01 wine as an insult, especially in a challenging market where sales are declining [1] - The supermarket initially claimed the low price was part of a clearance promotion but later stated it was due to a pricing error, and all affected products have been removed from shelves [1] Group 2 - France's wine production is projected to be 3.619 billion liters this year, a 16% decrease compared to the average of the previous five years [2] - The French Ministry of Agriculture announced a €130 million subsidy for grape growers in response to the declining wine production [2] - There are concerns that such low-price promotions could disrupt consumer perceptions of wine pricing amidst ongoing industry struggles [2]