西湖景区茶企品牌故事 斩获全国大奖

Group 1 - The core achievement of Hangzhou Longguan Industrial Co., Ltd. is winning the second prize in the 13th National Brand Story Competition with their quality brand story titled "Inheriting Craftsmanship through Innovation - The Path of Longguan Longjing's Heartfelt Heritage" [1] - This national recognition highlights the company's brand culture construction and quality management level, reflecting the effectiveness of the West Lake Scenic Area Market Supervision Bureau's strategy to strengthen quality in the region [1] - The National Brand Story Competition, organized by the China Quality Association, aims to promote brand stories and enhance brand concepts, showcasing the competitive spirit of Longguan's story amidst fierce competition [1] Group 2 - The West Lake Scenic Area Market Supervision Bureau focuses on improving enterprise quality and brand building as a core strategy to optimize the business environment and support local industries [2] - Various methods, including precise policy communication, one-on-one guidance, and brand enterprise cultivation, are employed to encourage companies to enhance quality and market competitiveness [2] - The bureau plans to continue optimizing service measures and strengthening regulatory support for the West Lake Longjing tea industry, aiming to enhance brand development and contribute to regional economic growth [2]