Core Insights - The home cleaning and care industry is essential for maintaining a healthy living environment and improving quality of life, demonstrating resilience against economic cycles [1][4] - The market size of China's home cleaning and care industry is projected to reach 1,442 billion yuan in 2024, with an expected increase to 1,501 billion yuan in 2025 [4][6] Industry Definition and Classification - The home cleaning and care industry provides products and services for cleaning, maintenance, and disinfection, utilizing chemical agents, physical tools, or manual/automated services [2][4] Current Development Status - The market size of the home cleaning and care industry in China is increasing, with a growth of 59 billion yuan from 2023 to 2024 [4] - The industry includes a wide range of products, from laundry and personal care to home cleaning, reflecting its importance in daily life [4] Market Structure and Sales Channels - Traditionally, home cleaning products are sold through supermarkets and convenience stores, with online sales channels gaining share [6] - In 2024, online platforms are expected to account for 37.38% of the market, while offline stores will hold 62.62% [6] Competitive Landscape - The industry is characterized by a diverse competitive landscape, with leading brands, emerging brands, and specialized brands each finding suitable development paths [7][8] - Domestic brands focus on local consumer needs and cost-effectiveness, while international brands leverage strong brand influence and advanced R&D capabilities [7] Key Companies - ChaoYun Group: A leading multi-category home and personal care platform, with home care product revenue reaching 12.14 billion yuan in the first half of 2025, accounting for 90.7% of total revenue [8] - Blue Moon: Established in 1992, it offers a wide range of cleaning products, with home care product revenue of 1.8 billion HKD in the first half of 2025, representing 5.93% of total revenue [10] Future Development Trends - The demand for home cleaning products is shifting towards high-efficiency, safe, and environmentally friendly options, driving innovation and product upgrades in the industry [11]
2025年中国家居清洁护理行业产业链、市场规模、竞争格局、代表企业经营现状及未来趋势研判：市场规模与日俱增，“产品+服务”套餐已成为行业新的商业模式[图]