巨野农商银行：存款业务实现量增质优

Core Viewpoint - The growth of deposits at Jiuye Rural Commercial Bank is a reflection of deepened customer relationships and value co-creation, supporting local economic development and rural revitalization efforts. Group 1: Deposit Growth - As of the end of November, Jiuye Rural Commercial Bank's total deposit balance reached 37.443 billion yuan, an increase of 2.769 billion yuan from the beginning of the year, representing a growth rate of 7.99% [1]. Group 2: Customer Relationship Management - The bank has implemented a refined and grid-based customer service model, establishing a special leadership group to oversee deposit acquisition progress and ensure effective strategy execution [2]. - A tiered service plan has been developed to reach core customer groups, with designated account managers responsible for analyzing customer funding patterns and proactively engaging with clients [2]. Group 3: Marketing and Outreach - Jiuye Rural Commercial Bank has built a comprehensive promotional network that combines online and offline strategies to disseminate deposit policies and services widely [3]. - Online channels include the use of village broadcasting, WeChat, and customer groups to frequently share information about deposit insurance and special products [3]. - Offline efforts involve enhancing customer experience in branches and conducting outreach through key community figures to increase credibility and market penetration [3]. Group 4: Internal Management and Technology - The sustained growth in deposits is supported by robust internal control management, innovative technology, and a positive social image [4]. - The promotion of mobile banking has helped bridge the digital divide for older customers and integrated financial services into daily life, enhancing online engagement and deposit accumulation [4].