Core Viewpoint - Cathay Securities initiates coverage on Hu Shang A Yi (02589) with a "Buy" rating and a target price of HKD 116.56, highlighting the company's strong brand matrix and market expansion strategy [1] Group 1: Company Overview - The company operates three brands: "Hu Shang A Yi," "Cha Pu Bu," and "Hu Ka," which cover different price segments and consumer groups, creating a comprehensive product matrix [2] - The company has a mature product development system with an industry-leading frequency of new product launches, effectively responding to market demands and leading trends in healthier and tastier ready-to-drink beverages [2] Group 2: Market Potential - The ready-to-drink beverage market in China has significant growth potential, particularly in lower-tier markets, which are the main sources of growth [3] - The competition in the ready-to-drink tea industry is intense and fragmented, with Hu Shang A Yi leading in the northern market [3] - The trend towards chain brands over independent tea shops is expected to continue, enhancing scale, supply chain, and operational advantages for chain brands [3] Group 3: Strategic Initiatives - The company implements a "One Body, Two Wings" strategy, with "Hu Shang A Yi" as the main brand, estimating a domestic store opening potential of 18,000 [4] - The "Two Wings" include "Cha Pu Bu" with a domestic opening potential of over 5,000 stores and international expansion into Malaysia and the United States, indicating significant growth potential [4] - The coffee business has undergone adjustments and is now integrated into the main brand, expected to contribute to incremental store performance [4]