B站跨年品牌升级：晚会全球化，线上线下联动

Core Viewpoint - Bilibili (referred to as "B站") is upgrading its New Year's Eve gala for 2025, introducing a special project titled "Our New Year's Night," which will feature a comprehensive online and offline celebration [1][2]. Group 1: Event Overview - The 2025 Bilibili New Year's Eve gala will expand its content, transforming into a large-scale event that integrates both online and offline activities [1][2]. - The gala will feature a more global lineup, inviting renowned artists and performers from various countries including the United States, Canada, France, Finland, and Africa [1][2]. Group 2: Engagement Metrics - In 2024, the peak live viewership for Bilibili's New Year's Eve gala reached 346 million, with total views exceeding 100 million within the first 24 hours of the broadcast [1][2]. - The event generated nearly 400,000 bullet comments, and related user-generated content received a total of 135 million views [1][2].