博鳌论道健康中国 小仙炖以全链创新立中式滋补新标杆

Core Insights - The forum "New Trends, New Ecology, New Opportunities - 2025 Food and Health Think Tank Forum" emphasized the importance of the food and health industry in building a healthy China, advocating for high-quality development that prioritizes safety, nutrition, and innovation [1] Group 1: Industry Trends and Innovations - The company has established a comprehensive quality control system from raw material sourcing to the consumer's table, ensuring high standards in the selection of raw materials from Malaysia and Indonesia [2] - The company has achieved a significant breakthrough in preserving the nutritional value of bird's nest, with a retention rate of key active proteins reaching 295.7%, three times higher than traditional cooking methods [3] - The company has pioneered the "freshly stewed bird's nest" category, simplifying the consumption process and appealing to modern consumers, particularly those aged 30-40, who make up over 60% of its user base [4] Group 2: Market Growth and Standards - The Chinese bird's nest market is projected to reach 67.8 billion yuan in 2024, with an annual growth rate of 8.8%, and is expected to exceed 74 billion yuan in 2025, growing approximately 9.1% [4] - The company has taken the lead in establishing industry standards, filling gaps with guidelines for good manufacturing practices and quality requirements for freshly stewed bird's nest [8] - The company has expanded its product offerings to include high-end gift boxes and has established partnerships with health institutions to broaden the application of traditional nourishment [8]