沈阳给赛事广告宣传“立规矩”

Core Viewpoint - The newly released "Guidelines for Compliance in Event Advertising in Shenyang" aims to enhance the event economy and promote cultural and tourism activities in the region by establishing clear requirements for event advertising [1] Group 1: Compliance Guidelines - The guidelines focus on standardizing the entire advertising process for events, emphasizing ten dimensions including political orientation, truthful content, and prohibition of absolute terms [1] - It strictly prohibits false advertising and the misuse of event names, with a particular emphasis on protecting cultural symbols such as the Shenyang Palace and industrial heritage [1] Group 2: Local Features and Integration - The guidelines highlight Shenyang's unique characteristics in event advertising, encouraging the exploration of local industrial and ice-snow cultures [1] - It promotes the integration of event advertising with local attractions like Qipanshan and Zhongjie business district, fostering a deep connection between events and cultural tourism [1] Group 3: Development and Economic Impact - The Shenyang Market Supervision Administration states that the guidelines not only establish rules for event advertising but also aim to convert the enthusiasm for events into cultural and tourism consumption power [1] - The initiative is expected to inject strong momentum into the positive cycle of cultural, sports, and tourism activities in Shenyang [1]