以“三个创新”引领氮肥行业突围 | 大家谈 如何破除“内卷式”竞争

Group 1 - The nitrogen fertilizer industry is currently facing a homogenization competition dilemma, with many companies struggling in low-price competition. The key to breaking through this "involution" is to shift from a single dimension of "low-price competition" to a new track of "value creation" [1] - Companies should focus on "three innovations" for transformation and breakthrough, delving into high-end, refined, and green transformation tracks to promote the industry's transition from "scale expansion" to "value enhancement" [1] Group 2 - Product innovation involves deepening into niche markets to break the homogenization dilemma. The core lies in upgrading product technology to create differentiated advantages. For instance, Shanxi Lanhua Coal Chemical Co., Ltd. recently launched a new product, polypeptide urea, which received an intention order of 20,000 tons on the same day of its release, showcasing rapid value conversion in niche technology [1] - Green innovation aims to anchor the "dual carbon" goals and activate growth momentum through technological breakthroughs across the entire chain, transforming ecological benefits into development momentum. Shanxi Tianze Coal Chemical Group's innovative transportation practice of large particle ton-bag urea by train has successfully reduced logistics energy consumption and enhanced competitiveness [1] - Institutional innovation is essential for supporting product and technological breakthroughs. The industry must build an ecosystem that encourages, guarantees, and transforms innovation, improving incentive mechanisms for innovation. For example, the "442" mechanism of Lu'an Chemical Group allocates 40% of the technology achievement revenue to the R&D team, 40% to the achievement transformation department, and 20% to the company, effectively releasing innovation vitality [2] - Overall, only by integrating innovation throughout product development, production operations, and institutional construction can the industry achieve stable and sustainable high-quality development [2]