从川超赛场到文旅生态

Core Viewpoint - The article highlights the integration of sports events, particularly the Sichuan Super League, with local economic activities, emphasizing the role of financial services in enhancing consumer engagement and supporting local businesses [1][4]. Group 1: Event and Consumer Engagement - The Sichuan Super League has gained significant popularity since its launch in September 2025, with ticket sales booming and a vibrant atmosphere at matches, engaging fans across 21 cities in Sichuan [1][5]. - The event has evolved into a celebration that combines sports, food, and tourism, creating a festive environment for local consumers [1]. Group 2: Financial Services Integration - The Bank of China Sichuan Branch has embedded financial services into the event, promoting its brand through various activities and providing fans with financial products such as digital currency and consumer loans [2][3]. - The bank has created a "Sichuan Super Carnival" to engage with the public, offering promotional packages and facilitating transactions at the event [2]. Group 3: Local Business Support - The bank is actively supporting local merchants by providing convenient payment solutions and financial services, helping them capitalize on the increased foot traffic during the event [4]. - Over 240 merchants have participated in the initiative, with 220,000 fans receiving fan packages, indicating a strong community engagement [5]. Group 4: Cultural and Tourism Development - The Sichuan Branch has been focusing on building a cultural and tourism ecosystem, with over 6,000 tourism enterprise loan clients as of September 2025 [6][7]. - The bank is facilitating financing solutions tailored to the needs of local tourism projects, enhancing the overall efficiency of financial services in the tourism sector [7].