提升消费能级 增强冰雪经济“适配性”

Core Viewpoint - The enhancement of ice and snow consumption capabilities is a vital driving force for the rapid development of the ice and snow economy as a new economic format, and it is a significant measure for strengthening China's "domestic circulation" [1] Group 1: Market Potential and Growth - The total scale of ice and snow consumption for the 2024-2025 season is expected to exceed 187.5 billion yuan, representing a year-on-year growth of 25% [1] - Consumer spending within two kilometers of ski resorts has increased by 27.97% [1] Group 2: Industry Quality and Standards - The quality of the ice and snow industry is crucial for determining the supply quality of ice and snow consumer products, with significant improvements noted in service capabilities, quality, and awareness [2] - Enhancing the quality of the ice and snow industry requires a focus on high standards and the establishment of a standardized system to guide production and elevate consumption levels [3] Group 3: Market Configuration and Scene Penetration - A well-structured ice and snow market can effectively allocate production factors and create suitable consumption scenarios, necessitating precise layout based on regional ice and snow resources [4] - The design of consumption methods directly impacts the penetration rate of ice and snow consumption scenes, with a focus on simplicity and compatibility with multiple payment methods being key to enhancing this rate [5] Group 4: Cultural Promotion and Consumer Engagement - Ice and snow culture acts as a driving force for enhancing consumption capabilities, with a need to segment different consumer groups to effectively promote ice and snow culture [6] - The evolution of ice and snow consumption from conscious to trendy consumption can significantly elevate consumption levels, with a focus on the demand characteristics of different consumer groups [6] Group 5: Policy Guidance and Support - Increasing policy guidance for ice and snow consumption is essential, with a focus on addressing the differences in consumption needs across regions [7] - Policies such as issuing ice and snow consumption vouchers and subsidies can help expand the consumer base and increase the frequency of ice and snow consumption [8]