抖音社区财经行业公约（试行）发布

Core Viewpoint - Douyin has released a trial version of the Douyin Community Financial Industry Convention, which includes regulations on account qualifications, content management, marketing behaviors, and violation handling [1]. Content Management Regulations - The platform encourages the dissemination of financial knowledge to enhance users' financial literacy through professional and high-quality content [3]. - Objective and neutral sharing of financial professional knowledge is emphasized [4]. - The platform aims to convey correct investment and financial management concepts in an accessible manner [6]. - Original content that is compliant and relevant to daily life in finance is promoted [8]. Marketing Behavior Regulations - Financial institutions and professionals are prohibited from conducting marketing activities beyond their business licenses and from engaging in improper marketing practices [12]. - The platform bans the publication of false or misleading information to reduce negative impacts on users and their financial well-being [10][11]. Violation Handling and Accountability - Violations of the governance norms will result in graduated penalties based on the specific circumstances of the infraction [13]. - Specific prohibited actions include maliciously undermining economic development, distorting financial policies, and providing illegal financial services [14]. - The platform will take action against accounts that publish professional financial service content without certification, including disabling interaction features and imposing bans [16].