Ford CEO gives update on the state of the company
Ford MotorFord Motor(US:F) Youtube·2025-12-16 04:30

Core Viewpoint - Ford Motor Company is shifting its investment strategy from large electric vehicles (EVs) to higher-margin products, including hybrids and American-built trucks, in response to profitability challenges in the EV segment [2][3]. Investment Strategy - The company plans to take a significant write-off of nearly $20 billion related to its previous EV plans, redirecting funds towards more profitable areas [2][3]. - Investments will focus on hybrids, affordable EVs, and energy storage solutions, particularly in the Midwest [3][5]. Product Performance - The F-150 hybrid has become increasingly popular, making up 30% of the vehicle mix, with sales of hybrids up 30% last month despite overall flat sales [4][5]. - Ford aims to provide a range of vehicles, including affordable EVs priced around $30,000, while maintaining options for traditional combustion engines [7]. Job Creation and Economic Impact - The announcement is expected to create thousands of new jobs across America, reinforcing Ford's position as the leading auto producer in the country [6][9]. - The company emphasizes the importance of providing affordable vehicles and choices for consumers, which aligns with new regulatory standards [6][7].