Xin Lang Cai Jing·2025-12-16 06:04Core Insights - Pantone has announced its 2026 Color of the Year, "Cloud Dancer" (PANTONE 11-4201), marking the first time white has been chosen as the annual color, symbolizing lightness, calmness, and fluffiness [1][5][6] - The color reflects a societal trend towards minimalism and emotional tranquility, resonating with the current economic climate and consumer preferences for simplicity [5][6][12] Industry Trends - Pantone has created seven palettes featuring "Cloud Dancer," providing inspiration for various design fields, including "Powdered Pastels" and "Light & Shadow" [2] - The home furnishings industry is actively collaborating with Pantone's color, with brands like JOYBIRD and Mandarin Oriental Hotel integrating the color into their products [8] - In contrast, the beauty industry has seen limited adoption of the color, with only PURA launching a fragrance inspired by "Cloud Dancer," indicating a divergence in color trends between sectors [10][21] Market Dynamics - The beauty market is shifting away from following Pantone's color trends, with domestic brands focusing on unique cultural narratives and emotional connections rather than simply adopting the annual color [21][22] - The trend towards neutral and warm colors continues, with brands exploring deeper cultural meanings and emotional values in their products [12][15][22] Consumer Behavior - There is a growing demand for personalized and context-specific color solutions in the beauty industry, moving from general trends to tailored offerings for specific occasions [28][30] - The rise of "makeup and skincare integration" reflects consumers' desire for products that provide both aesthetic and nurturing benefits, indicating a shift in consumer expectations [28][29] Cultural Significance - Domestic beauty brands are increasingly emphasizing Eastern aesthetics and cultural narratives in their color offerings, moving beyond mere seasonal trends to create a cohesive cultural identity [23][24][36] - The competition in the beauty industry is evolving from simply following international trends to establishing a unique cultural and aesthetic framework that resonates with local consumers [39][40]