Jin Rong Jie·2025-12-16 06:10Core Insights - JD.com has formed a strategic partnership with the Platinum Guild International (PGI®), becoming its first online retail partner, aimed at enhancing the online shopping experience for platinum jewelry [1][3] - The "Platinum Shopping Festival" has been launched, running from now until December 31, offering exclusive gifts for purchases over 1299 yuan and 3000 yuan [1][5] Group 1: Partnership and Promotion - The collaboration will focus on product development, brand building, and marketing promotions, involving well-known jewelry brands such as Chow Tai Fook, Chow Sang Sang, and others [4] - PGI® will provide a Pt certification mark for selected platinum styles sold on JD.com, ensuring consumers receive authoritative quality assurance [3] Group 2: Product Offerings - The Platinum Shopping Festival features popular new products, including the Chow Tai Fook Iris Flower Vintage Platinum Ring and the Chow Sang Sang Wedding Ring, appealing to various consumer preferences [4] - Platinum is gaining popularity in the jewelry market due to its durability and unique luster, with JD.com aiming to become the preferred platform for purchasing platinum jewelry [4][5] Group 3: Future Developments - JD.com plans to deepen its collaboration with PGI® and leading brands to promote the online and standardized development of platinum jewelry [5] - The initiative aims to make it easier for consumers to purchase well-designed, high-quality platinum products on JD.com [5]