暖风机、电火锅2个月售超万台 京东京喜自营引领暖冬消费潮

Core Insights - The demand for "warm technology" home products is driving the "home winter economy," as consumers seek smart and comfortable solutions for winter living [1] - JD's discount shopping brand, Jingxi, is leveraging a direct sourcing model to offer high-quality, cost-effective products in categories like heating, kitchen appliances, and bedding to meet modern family needs [1][8] Heating Products - Functional heating devices are in high demand, with sales of products like warm air fans and small heaters exceeding ten thousand units in two months [2] - The winter season sees a peak in sales for household appliances, with innovative and high-end heating products gaining popularity [2] - Consumers prioritize features such as quick heating, ease of use, energy efficiency, and adjustable temperatures when selecting heating products [2] Kitchen Appliances - The sales of kitchen appliances, particularly multifunctional electric hot pots, have surged, with 40,000 units sold since October [4] - The trend of creating a warm and inviting atmosphere through cooking is driving the demand for kitchen gadgets that enhance the cooking experience [4] Bedding Products - Sales of heating blankets have exceeded 40,000 units in a single month, reflecting the demand for high-quality bedding that provides warmth and comfort [6] - Consumers are increasingly interested in smart and comfortable bedding options, with products like electric blankets featuring multiple temperature settings and safety features gaining traction [6] - Other popular bedding items include cotton quilts and supportive pillows, with sales figures indicating strong consumer interest [6] Future Outlook - Jingxi plans to deepen collaborations with quality industrial sources to provide more home products that enhance consumer happiness and meet the desire for a better living experience [9]