冰雪经济一线观察丨冰雪运动消费市场持续火热

Core Viewpoint - The upcoming winter season from 2025 to 2026 is expected to ignite the ice and snow economy in northern China as multiple ski resorts begin their winter operations amid dropping temperatures [1] Group 1: Market Trends - The ice and snow sports consumption market is experiencing a surge due to technological empowerment, equipment upgrades, and the adaptation of products for different age groups, making these sports more accessible, convenient, and safe [2] - The popularity of simulated skiing machines and smart technology is facilitating the "north snow south move," allowing more people to ski closer to home [3] Group 2: Participant Demographics - The audience for ice and snow sports is expanding beyond professional enthusiasts to include families and senior citizens, which is driving more production companies and event organizations to engage in the ice and snow sports sector [3] Group 3: Industry Developments - Ski resorts in Chongli are focusing on facility upgrades, event introductions, and service optimizations to enhance the ice and snow economy, aiming to create a more professional and enjoyable skiing experience for visitors [3][4]