排骨羽绒服爆火成今年冬天顶流，今年羽绒相关企业注册量已超10万

Core Insights - The "ribs down jacket" has become a trending winter essential among young consumers, with discussions about it increasing over tenfold since the fall and winter of 2025 [1] - The rise of the "ribs down jacket" is attributed to various factors including consumer downgrade and rising down prices, making it a risk-averse product for manufacturers [1] Industry Overview - As of December 15, there are 388,100 existing down-related enterprises in China, with over 70% belonging to the wholesale and retail sector (71.09%), followed by manufacturing (18.57%) and scientific research and technical services (3.36%) [2] - The registration of down-related enterprises has shown an upward trend over the past five years, with 105,100 new registrations this year, surpassing last year's total and reflecting a year-on-year growth of 31.18% [3] Regional Distribution - Among the newly registered 105,100 down-related enterprises this year, over 40% are located in the East China region, accounting for 44.43%, followed by Central China at 20.65% [4]