《中国基金投顾业务洞察报告（2025）》发布 试点六周年成效显著 超七成客户实现稳健盈利

Core Insights - The report highlights the significant transformation of the fund advisory business from "0 to 1" since the pilot program began in 2019, driven by regulatory changes and the growing demand for wealth management among residents [1][37] Group 1: Key Findings - The report identifies eight core findings that demonstrate the critical role of the buy-side advisory model in enhancing investor experience [2] - Advisory clients have a significantly better investment experience, with a cumulative profit ratio of 76.9%, compared to 63.4% for self-directed fund investors, indicating a 13.5 percentage point advantage [3] - In terms of risk management, advisory clients show a much lower percentage of significant losses, with less than 1% experiencing losses over 20% and only 0.2% over 30%, compared to 10% and 15% for self-directed clients, respectively [3] Group 2: Client Behavior and Recognition - Advisory clients exhibit more rational investment behavior, with a reinvestment rate of 38.2% as of September 2025, a significant increase of over 26 percentage points from 12.1% in 2022 [11] - Client satisfaction with advisory services is high, with only 8% expressing dissatisfaction; 77.7% are willing to continue using the service, and 56.2% would recommend it to others [16][22] Group 3: Client Demographics and Needs - The report reveals a dual trend of younger and more experienced clients in the advisory space, with clients under 35 increasing from 32.3% in 2022 to 40% in September 2025, and those with over five years of investment experience rising from 6.6% to 32% [26] - Clients express clear needs, with 73.7% seeking one-on-one professional communication, and over 40% prioritizing retirement planning as their main investment goal [27] Group 4: Industry Challenges and Recommendations - The industry faces challenges, including a lack of comprehensive investment philosophy among clients, with nearly 80% focusing on historical performance rather than service quality [29] - The report provides six recommendations for industry improvement, including enhancing professional capabilities, focusing on retirement financial planning, and improving strategy stability and transparency [36]