狂降50多万元！玛莎拉蒂遭疯抢！

Core Viewpoint - Maserati, known as the "Queen of Supercars," is facing store closures and significant price reductions in China, particularly for the Grecale model, indicating a shift in its market strategy and brand positioning [1][6][7]. Group 1: Store Closures and Price Reductions - Maserati has reduced its presence in Beijing, with only one out of three 4S stores remaining operational [1][7]. - The Grecale fuel version, originally priced at 650,800 yuan, is now available for 388,800 yuan, a discount of over 260,000 yuan, equivalent to a 60% reduction [7]. - The electric version of Grecale has an even larger discount, dropping from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or 40% [7]. Group 2: Sales Performance - Maserati's sales in China have significantly declined, from 14,400 units in 2017 to just 1,228 units in 2024, representing a 71% year-on-year drop [3][10]. - In the first nine months of 2025, Maserati's cumulative sales were only 1,023 units [10]. Group 3: Market Strategy and Management Changes - Reports indicate that Maserati has been considered for sale by its parent company Stellantis, although this has been officially denied [5][12]. - To address declining performance, Maserati appointed Julie Taieb-Doutriaux as the interim general manager for China in March, aiming to enhance operations and market strategy in this key region [5][12].