抖音宣布:这类账号,禁止发布财经专业内容!
Zhong Guo Ji Jin Bao·2025-12-16 08:23

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform, regulate the dissemination of financial information, and promote orderly operation of related accounts [1]. Group 1: Account Qualification - Douyin encourages creators in the financial sector to complete professional qualification certification before publishing financial content [9]. - The platform prohibits accounts without certification from publishing financial professional content or recommending financial services/products [11]. - It is forbidden to impersonate financial experts or institutions, using misleading names or identifiers that closely resemble those of well-known financial entities [5]. Group 2: Content Management - Douyin promotes the publication of objective and neutral financial knowledge, aiming to enhance users' financial literacy [10]. - The platform prohibits maliciously undermining economic development, disrupting financial market order, or defaming the financial industry [6]. - It is forbidden to provide or teach illegal services such as money laundering, illegal fundraising, or tax evasion [6][15]. Group 3: Marketing Behavior - Financial institutions and professionals are prohibited from conducting marketing activities beyond their licensed scope [8]. - Douyin bans misleading marketing practices, including using the names of authoritative institutions to mislead users [16]. - The platform restricts the promotion of illegal financial content related to virtual currencies and prohibits illegal investment advice [15].

抖音宣布:这类账号,禁止发布财经专业内容! - Reportify