“鸿蒙大饭店”不再提供免费餐食：地主家也没有余粮了？

Core Viewpoint - The recent announcement by Hongmeng Zhixing to stop free services such as charging, car washing, and dining reflects a shift in the electric vehicle industry from a "money-burning" market strategy to a focus on profitability and cost management [3][14]. Group 1: Service Experience and Cost Management - In recent years, "service experience" has been a key differentiator for many brands in the electric vehicle market, with companies offering free services to enhance customer loyalty and drive sales [4][16]. - The costs associated with free services, including charging, washing, and dining, have become significant, especially during rapid store expansion, leading to a reassessment of these expenditures [4][16]. - The adjustment by Hongmeng Zhixing can be seen as a "cost restructuring," focusing resources on core business areas such as sales, delivery, and after-sales service, which are directly linked to user experience and brand reputation [6][18]. Group 2: Industry Trends and User Expectations - The recent changes signal a broader industry trend where companies are moving from "welfare competition" to a focus on core product features, battery technology, smart driving, and after-sales service efficiency [9][21]. - User expectations are evolving from being attracted by free services to prioritizing the actual performance, safety, and long-term costs of vehicles, indicating a shift in focus from superficial benefits to substantive value [9][21]. - The new service model introduced by Hongmeng Zhixing emphasizes "precise rights" rather than universal benefits, aiming to enhance service quality and efficiency while controlling costs [8][20].