Ford takes $19.5bn EV hit after demand slump

Core Viewpoint - Ford is taking a significant $19.5 billion writedown due to reduced electric vehicle (EV) production and demand, marking one of the largest financial impacts on a carmaker to date [1][2]. Group 1: Financial Impact - The $19.5 billion writedown includes $6 billion allocated to closing a joint venture with South Korean company SK Group, which was intended for a large battery factory in Kentucky [3]. - Ford's decision to scrap plans for large battery-powered pickup trucks is a response to "lower than expected" demand, resulting in substantial financial losses [1][2]. Group 2: Strategic Shift - The company will redirect investments towards conventional trucks and vans, as well as more affordable EVs, while also launching a new battery energy storage business [2]. - Ford's CEO, Jim Farley, emphasized that the changes are driven by customer demand to create a more resilient and profitable company [3][4]. Group 3: Regulatory Environment - The shift in strategy coincides with a regulatory change under President Donald Trump, who has weakened emission reduction rules and ended tax credits for EV purchases, contributing to decreased demand [4][5]. - Ford anticipates that about 50% of its global volume will consist of hybrid vehicles, extended-range EVs, and fully electric vehicles by 2030, an increase from 17% this year [7]. Group 4: Earnings Guidance - Despite the writedown, Ford has raised its earnings guidance for the year to approximately $7 billion, aligning with earlier targets [7]. - The company plans to implement most changes in the fourth quarter, with a cash payment of about $5.5 billion primarily occurring next year and the remainder by 2027 [5].