东北兄弟虚假宣传被罚！种植户反映其尚未履约，当地称将核实

Core Viewpoint - The company "Northeast Brothers" has been fined 200,000 yuan for false advertising related to organic products and misrepresentation of greenhouse numbers, following complaints from local farmers about unfulfilled purchase commitments [1][2][3]. Group 1: Company Actions and Penalties - "Northeast Brothers" was penalized for selling products labeled as organic without proper certification and for exaggerating the number of greenhouses they operated, claiming 200 when only 6 were verified [3][6]. - The company generated a total revenue of 331,423.39 yuan during the period of the violations [3]. - The local market supervision bureau has mandated "Northeast Brothers" to rectify their business practices and ensure truthful advertising in future livestreams [6]. Group 2: Farmer Complaints and Responses - Local farmers reported that "Northeast Brothers" failed to honor their commitment to purchase all of their Lingzhi spore powder, leading to significant unsold inventory [4][5]. - Despite a public apology in September, the company has not followed through on its promises to support local farmers, with only 150 kilograms of spore powder purchased from two farmers [5]. - Farmers have expressed frustration over the lack of communication and resolution from both "Northeast Brothers" and local authorities regarding their grievances [4][5]. Group 3: Market Presence and Sales Performance - "Northeast Brothers" has over 700,000 followers on social media and has conducted numerous livestreams, with average sales ranging from 7,500 to 10,000 yuan per session in 2024 [6]. - In 2023, the company held 173 livestreams with average sales of 2,500 to 5,000 yuan, indicating a decline in performance compared to the previous year [6].