我国数字消费用户规模突破9.58亿人

Group 1 - The core viewpoint of the article is that digital consumption in China is rapidly growing, with the user base expected to exceed 958 million by the first half of 2025, accounting for 85.3% of the total internet users [1] - The user structure indicates that the "Z generation" constitutes 27.2% of digital consumers, while users aged 60 and above make up 12.2%, and rural users account for 26.0%, highlighting a diverse digital consumption market [1] - The report notes that since 2025, digital consumption has shown strong performance in various segments, with 39.1% of internet users purchasing smart home, smart digital, and wearable devices [1] Group 2 - Digital consumption channels are increasingly integrating, with the boundaries of digital consumption scenarios continuously expanding [1] - The supply of digital entertainment content is diversifying, driving the integration of consumption across smart hardware, culture, and tourism sectors [1] - As of June this year, over 223 million users have utilized online services such as delivery and home repair, with service categories expanding to include pet care and elderly companionship, providing efficient support for daily life [1]