抖音发布财经行业社区公约，严厉打击违规财经内容

Core Points - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform and regulate the dissemination of financial-related information [1][2] - The convention applies to all accounts publishing financial content within the Douyin community, establishing governance boundaries from the source [1] - It encourages creators in the financial sector to obtain professional qualifications and prohibits unverified accounts from recommending financial services [1][2] Account Qualification - The convention advocates for financial creators to complete professional qualification certification on the platform [1] - It strictly prohibits false identification, qualification impersonation, and certification fraud, requiring accounts to notify the platform of any qualification changes within 30 days [1][2] Content Management - Content management is emphasized as crucial for fostering a healthy financial content ecosystem [1] - The convention encourages creators to publish objective and neutral financial knowledge and to provide quality content that enhances users' financial literacy [1][2] - It outlines prohibited behaviors, including illegal stock recommendations and misleading financial information [2] Marketing Behavior - The convention imposes strict regulations on marketing activities, requiring financial institutions and professionals to have legal qualifications and complete platform certification [2] - It prohibits deceptive marketing practices, including false promises of returns and misleading promotions using authoritative names [2] Violation Handling and Accountability - Douyin has established a mechanism for handling violations and accountability, with regular governance and inspections of account qualifications and content production [3] - Penalties for violations include warnings, content restrictions, and account suspensions, with severe cases leading to permanent bans [3][5] - In Q3 2025 alone, Douyin dealt with over 100,000 instances of illegal stock recommendations and other financial violations [5]