袁记云饺会员总数突破4000万

Group 1 - Yuanji Food Group has announced that its total membership has surpassed 40 million, representing a growth of over 30% from 30 million six months ago [1] - The annual repurchase rate of old members is close to 60%, with an average annual consumption frequency of nearly 4 times, exceeding the industry average [1] - The company emphasizes the importance of deepening member relationships through systematic member services and interactions, leading to simultaneous growth in membership scale and member loyalty [1] Group 2 - In June, Yuanji Food Group upgraded its membership system, introducing six core VIP benefits, including birthday gifts and exclusive events, enhancing the emotional and cultural connection with members [4] - The company launched a 9.9 yuan "Yuanqi Card" benefits package designed to appeal to consumer psychology, significantly increasing the repurchase rate and satisfaction of paying members [4] - As of the report, Yuanji Food Group has nearly 5,000 stores nationwide, leveraging a unified membership rights system to create strong network effects and improve store performance and member satisfaction [4] Group 3 - The future competition among restaurant brands is expected to increasingly focus on the completeness of membership systems, uniqueness of user experiences, and precision of operational efficiency [5] - For brand restaurants, cultivating a long-term operational mindset and deepening user relationships through differentiated benefits is becoming a crucial direction for building competitive advantages [5]