2025抖音电商千川大会举办，全新营销产品「千川·乘方」亮相

Core Insights - The 2025 Douyin E-commerce Qinchuan Conference was held in Shanghai, focusing on the future of e-commerce marketing and launching a new marketing product "Qinchuan·Chengfang" [1] - The conference emphasized the evolution of user consumption from "single-point behavior" to "full-link interaction," highlighting the need for marketing strategies to extend across the entire consumer journey [2][3] - The new marketing paradigm encourages merchants to integrate marketing and operations, moving from a reliance on single advertising to a comprehensive operational strategy [3] Group 1: New Marketing Trends - The number of new stores on the Qinchuan platform reached 1.95 million over the past year, indicating a significant influx of new customers [2] - Daily orders on Douyin exceed 100 million, reflecting a mature purchasing mindset among users and the necessity for merchants to adapt to various sales scenarios [2] - Merchants are increasingly focusing on long-term operational strategies rather than short-term spikes in sales driven by influencers or promotional events [2] Group 2: Qinchuan·Chengfang Product Features - "Qinchuan·Chengfang" aims to provide a one-stop intelligent marketing system through three core capabilities: strategy management, dynamic intelligent services, and precise recommendations [3][5] - The product offers a unified view of marketing costs across the entire operational chain, allowing merchants to make informed decisions based on real-time data [6] - Enhanced AI capabilities enable better understanding and prediction of user behavior, improving the accuracy of marketing strategies [7] Group 3: Operational Efficiency and Budget Management - The product facilitates a transition from fragmented budget allocation to a more integrated approach, allowing for flexible distribution of marketing budgets based on performance [7][8] - Merchants can utilize features like "full-store promotion" to automatically test and promote long-tail products, significantly increasing their sales potential [8] - The introduction of a dual-commission model for influencer partnerships aims to optimize profitability for merchants while ensuring effective marketing [8] Group 4: Technological Advancements - The underlying technology of "Qinchuan·Chengfang" includes advanced AI models that analyze user behavior and preferences, enhancing the effectiveness of marketing campaigns [9][12] - The system automates budget allocation and ROI management, allowing merchants to focus on strategic growth rather than manual adjustments [12] - The conference also announced a reduction in e-commerce service fees to 0.6% and a substantial subsidy program to support merchants in adopting these new technologies [13] Group 5: Future Outlook - Douyin E-commerce plans to continue investing in technology and resources to support merchants in navigating the evolving landscape of intelligent marketing [14] - The company aims to create a collaborative environment for merchants to leverage technological advancements and achieve sustainable growth in the new marketing era [14]