Core Insights - The article highlights the significant achievements of BYD's Ocean Network, which has sold over 6 million vehicles in just four years, matching the sales growth of traditional joint venture brands over a decade [1][3] - The Ocean Network's success is attributed to its user-driven approach and innovative product offerings, establishing a new benchmark in the high-end electric vehicle market with the launch of the Ocean 8 series [7][9] Group 1: Sales Achievements - The Ocean Network reached a cumulative sales milestone of 6 million vehicles within four years, showcasing a remarkable growth rate that rivals traditional brands [3] - The brand has successfully introduced four major models—Song PLUS, Haima, Dolphin, and Seal—each surpassing one million units sold, contributing to a robust product matrix [3][5] Group 2: Product Innovation - The Dolphin model has been particularly successful, becoming the fastest A0-class electric car to reach one million sales in China and winning the domestic A0-class market sales championship from 2022 to 2024 [3][5] - The newly announced Ocean 8 series, including the Seal 08 and Lion 08, aims to redefine high-end intelligent vehicles, incorporating advanced technologies and design aesthetics [7][9] Group 3: User Engagement and Feedback - The Ocean Network emphasizes a user-centric approach, utilizing multiple channels for feedback, which fosters a cycle of demand collection, rapid response, and experience enhancement [12] - The brand has implemented personalized options for models and is addressing user concerns regarding range with new hybrid products set to launch in late 2025 [12] Group 4: Future Directions - Moving forward, the Ocean Network plans to focus on high-end product development centered around the Ocean 8 series, aiming to enhance user experience and integrate creative interactions into daily life [12] - The company is committed to driving high-quality development in the industry by continuously adapting to user needs and preferences [12]
比亚迪海洋网四周年:四年累销超600万辆,海洋8系双旗舰正式定名