20亿热销背后：探寻成都优质住宅的核心竞争力

Core Insights - The high-end residential market in Chengdu has entered a highly competitive phase, with over 10 plots priced above 20,000 yuan per square meter launched in 2025, and the highest floor price reaching 41,200 yuan per square meter, reflecting a premium rate of 106% [1] - The project "Lakeside | Lishi Manhua" has achieved over 2 billion yuan in sales, standing out in the competitive landscape due to its unique value proposition and product strength [1][5] Market Overview - From January to October 2025, the Chengdu market saw nearly 1,427 units of million-level residential properties sold, surpassing the total of 1,380 units sold in 2024 [3] - October 2025 recorded a significant increase in sales, with approximately 311 units sold, marking a 231% month-on-month increase and a 266% year-on-year increase, the highest for the year [3] - The buyer demographic for million-level residences includes local entrepreneurs and high-net-worth individuals, with an increasing proportion of buyers from first-tier cities like Beijing, Shanghai, and Shenzhen, attracted by Chengdu's relatively lower housing prices and future development potential [3] Supply Dynamics - The supply of million-level residential properties in Chengdu has surged, with over 1,800 new units introduced in 2025 due to the concentration of high-priced land projects [3] - The top 10 sales areas are concentrated in core regions such as Lakeside, Financial City, and Dayuan, aligning with recent land auction trends and indicating an optimization of land supply structure [3] Product Characteristics - The product forms in the million-level residential market have diversified, moving beyond traditional villas to include low-rise, high-rise, and large flat configurations, reaching a historical peak in variety [4] - The competitive landscape is shifting, with buyers now evaluating properties across the city rather than relying solely on location advantages, prompting developers to enhance product offerings [4] Competitive Advantages of Lakeside | Lishi Manhua - Lakeside | Lishi Manhua has established a unique competitive edge through its low-density land in a market with shrinking supply and a scarcity of desirable product types [6] - The project benefits from a low plot ratio of below 2.0, making it a rare offering in a market where such low-density options are increasingly hard to find [9] Unique Selling Proposition - The project features a "one unit per floor" design, addressing high-end buyers' demand for privacy and exclusivity, with over 50% market share in the limited supply of such units in Chengdu [12][13] - This design not only enhances living privacy but also positions the project favorably in terms of market pricing power, as evidenced by higher transaction prices for similar one-unit-per-floor properties compared to others [15] Resource Scarcity - Lakeside | Lishi Manhua is uniquely positioned with access to both ecological and urban resources, including proximity to the natural ecosystem of Lakeside and the historical significance of the Jinjiang River, enhancing its value proposition [18][20] - The project’s location near these natural features contributes to its appeal among high-net-worth individuals, who seek not just a residence but a lifestyle of quality and certainty [22]