Where Will American Express Be in 5 Years?

Core Insights - American Express has established a dominant position in the premium credit card market, resulting in a total return of 238% over the past five years, significantly outperforming the overall market [1] - The company aims for long-term revenue growth at a compound annual rate of 10%, with diluted earnings per share expected to rise at a mid-teens percentage annually [3] Growth Strategy - The growth strategy focuses on acquiring more card members, with a 36% increase in active cards from Q3 2020 to Q3 2025, totaling 151.2 million active cards [4] - Engagement with younger consumers, particularly Gen Z and millennials, is a positive trend for the company [4] - Increasing cardholder spending is another key factor, with average spending per card rising to $6,387 in Q3, a 58% increase over the last five years [5] Pricing Power - American Express has demonstrated pricing power by raising annual fees on its cards, with the Gold card fee increasing to $325 and the Platinum card fee to $895 [6] - The average fee per card has surged by 72% since Q3 2020, indicating strong pricing power [6][7] Brand Strength - The company's brand strength plays a crucial role in its success, as consumers perceive owning an American Express card as a status symbol [8]