“史上最长春节”出境游热度高，入境游热门目的地南京列前十

Core Insights - The 2026 Spring Festival holiday will last for 9 days, marking the longest Spring Festival in history, leading to a surge in outbound travel compared to 2025 [1] - Data from Qunar indicates that outbound flight and hotel bookings have already peaked, with hotel reservations for popular destinations increasing by over 100% [1][11] - Travelers are opting for segmented trips, with two peaks in outbound travel occurring before and during the holiday [3] Outbound Travel Trends - Outbound flight bookings began to rise sharply one week before the holiday, reaching a peak on February 14, 2026 [3] - The second peak in outbound travel occurred from the first to the third day of the Lunar New Year, with February 15 seeing a significant increase in flight bookings [3] - Compared to 2025, the peak for outbound travel before the holiday in 2026 arrived later but lasted longer during the holiday period [3] Pricing Dynamics - Outbound flight prices are directly correlated with the number of travelers, peaking on February 13 and 14, then dropping significantly after [6] - The most cost-effective travel times are identified as departing on February 16 and returning on February 20, with prices nearly 20% lower than peak prices [6] - Early travelers can benefit from lower prices, with flights to Thailand priced at 901 yuan on February 9, compared to 1944 yuan on February 14 [6] Popular Destinations - Thailand, South Korea, and Malaysia are the most popular and cost-effective outbound destinations for the Spring Festival [1][11] - Long-distance travel is also on the rise, with hotel bookings in Egypt increasing by 3.3 times, and other long-haul destinations like Spain and Australia seeing over 200% growth [13] - Low-cost destinations include Vietnam, South Korea, and Indonesia, with flights under 1500 yuan, while countries like Australia and the USA are more expensive [9] Demographics of Travelers - The age group of 23-40 years old constitutes over 55% of outbound travelers during the 2026 Spring Festival, with the 31-40 age group showing a 90% increase in bookings [15] - The younger demographic of 23-30 years is the fastest-growing segment, with a booking increase of over 120% [15] - Families with children and teenagers account for 15% of travelers, indicating a strong trend towards family-oriented travel [15] Inbound Travel Trends - There is a 70% increase in foreign travelers booking domestic flights in China during the Spring Festival, with significant growth from countries like Spain and Italy [19] - The top inbound travel destinations in China include major cities such as Shanghai, Beijing, and Guangzhou, with notable increases in bookings for cities like Dalian and Haikou [19]