Zhong Guo Jing Ji Wang·2025-12-16 12:05Core Insights - BYD's Ocean Network has achieved cumulative sales of over 6 million vehicles in just four years, establishing itself as an industry benchmark in the new energy vehicle sector [1][5][14] Group 1: Sales and Market Performance - The Ocean Network's sales figures from 2021 to 2024 were 60,000, 700,000, 1.38 million, and 1.94 million vehicles respectively, with a 17.9% year-on-year growth in the first eleven months of 2025, reaching 2.03 million vehicles [6][8] - The Ocean Network's rapid growth contrasts with traditional joint venture car manufacturers, which typically take over 15 years to reach similar sales milestones [5] Group 2: Product Development and Innovation - The Ocean Network has introduced key models such as the Song PLUS, Dolphin, and Seal, which have all achieved over 1 million sales, creating a product matrix that caters to various market segments [3][8] - The launch of the Dolphin model in 2021, based on the e-platform 3.0, marked a significant achievement as it became the fastest A0-class car in China to sell over 1 million units [8] Group 3: User Engagement and Brand Strategy - The Ocean Network emphasizes user-centric development, integrating user feedback into its product design and innovation processes through various channels [12][14] - The company has cultivated a strong emotional connection with its users, transforming them into brand advocates and creating a community that supports mutual growth [14] Group 4: Future Plans and High-End Positioning - The Ocean Network has announced its new flagship series, the Ocean 8 series, which includes the Seal 08 and Lion 08, aimed at high-end markets and set to launch in the first quarter of 2026 [10][14] - The company plans to enhance its high-end positioning and continue focusing on user needs, aiming to provide smarter and more comfortable travel experiences [14]