全国首创！山东66家服务消费新品牌亮相，激活消费新引擎

Core Viewpoint - The launch of the "New Service Consumption Brands" initiative in Shandong Province aims to enhance the quality of service consumption and stimulate economic growth through the establishment of 66 new brands, marking a pioneering effort in the country [1][4]. Policy Framework - Service consumption is recognized as a core growth driver in the national economy, with recent policies emphasizing the expansion of service consumption through relaxed access and industry integration [3]. - The Shandong government has implemented significant measures to support high-quality service consumption, including 30 targeted initiatives and a financial support package of 100 million yuan for service industry development [3]. Brand Development - The "New Service Consumption Brands" initiative is a unique effort in China, with 239 enterprises nominated across various sectors, ultimately selecting 66 outstanding companies [4][6]. - The selected brands demonstrate broad coverage, high recognition, and strong innovation, addressing diverse consumer needs in sectors such as dining, entertainment, and elder care [6]. Collaborative Development - The establishment of the Shandong New Service Consumption Brand Alliance aims to create an ecosystem for resource sharing, experience exchange, and collaborative innovation among brands [7]. - The alliance will facilitate efficient resource flow, regular communication, and policy support to enhance the overall development of service consumption brands in Shandong [7]. Future Initiatives - The Shandong Provincial Department of Commerce plans to increase brand promotion efforts by organizing events to help new brands expand their market presence [8]. - The successful implementation of this initiative is expected to set a benchmark for service consumption upgrades in Shandong and provide a replicable model for national development [8].