知名巨头宣布破产，被中国代工厂收购！明星产品家喻户晓，很多人曾抢着买

Core Viewpoint - iRobot, a pioneer in the robotic vacuum cleaner industry, has filed for bankruptcy, marking a significant decline from its previous market dominance as it faces intense competition from Chinese manufacturers [1][11]. Company Overview - iRobot was founded in 1990 by three MIT graduates with the goal of creating useful robots, leading to the launch of the Roomba in 2002, which sold 50,000 units in its first year and over 2 million by 2005 [5][7]. - The company achieved a peak market share of over 80% in the U.S. and over 60% globally by 2015, establishing itself as the industry leader [5][7]. Recent Performance - In 2022, iRobot reported a net loss of $286 million, continuing a trend of losses for 11 consecutive quarters, with its global market share plummeting to below 8% by Q3 2025 [7][11]. - The global market for robotic vacuum cleaners is growing rapidly, with a nearly 19% year-on-year increase in shipments in the first three quarters of 2025, while iRobot's market position deteriorated [7][10]. Competitive Landscape - Chinese manufacturers, including Ecovacs, Roborock, and Xiaomi, have captured the top five spots in global shipments, significantly impacting iRobot's market share [7][10]. - The competitive edge of Chinese brands lies in their faster product iteration cycles and lower pricing, with similar products priced at approximately $295 compared to iRobot's $399 [10]. Bankruptcy and Restructuring - iRobot filed for Chapter 11 bankruptcy protection on December 15, 2023, and has entered into a restructuring support agreement with its main creditor, Shenzhen Sijia Robotics, which will acquire 100% of iRobot's shares [11][13]. - The company has accumulated debts of $350 million, with overdue manufacturing payments to Shenzhen Sijia reaching $90.9 million [13][15]. - Following the restructuring, iRobot will continue to operate under the Sijia brand, retaining its product support and brand identity [15].