世纪华通：满足用户需求并超出预期是AI破局之路

Core Insights - The AI wave is transitioning from laboratories to industry, with 2025 being positioned as the "year of AI application explosion" [1][4] - Century Huatong has deeply integrated AI into its operations, achieving a 60%-80% increase in production efficiency in art production through AI tools [1][4] - Despite the enthusiasm, there are three major obstacles to the large-scale implementation of AI: the noticeable traces of technology, misaligned industry perceptions, and the dual pressures of cost and compliance [1][5] Industry Trends - AI-native games are still in the early exploration stage, with most applications of AI limited to art, music, and gameplay design, while truly personalized gaming experiences remain rare [2][5] - Users prioritize product quality and intellectual property (IP) over the use of AI, indicating that AI is merely a creative tool that must enhance user experience [2][5] - The next 3-5 years are expected to see a dramatic decrease in creative barriers due to AI, leading to an explosion of user-generated content (UGC) [2][6] Future Outlook - As the UGC ecosystem matures, managing IP will become a significant challenge for the industry, requiring core competencies from practitioners [2][6] - The AI industry's path to breakthrough will ultimately focus on user-centric and value-driven approaches, with Century Huatong committed to long-term engagement in AI application practices [3][6]