Financial Modeling Prep·2025-12-16 02:05Core Viewpoint - Zillow Group Inc is facing challenges due to Google's new home for-sale ads, which could impact its lead-generation business and stock performance [2][3][5] Group 1: Company Overview - Zillow Group Inc (NASDAQ:ZG) operates in the online real estate marketplace, providing a platform for buying, selling, and renting homes [1] - The current stock price of Zillow is $66.67, reflecting a decrease of $5.71 or approximately -7.89% [4][5] - The company's market capitalization is around $16.14 billion [4][5] Group 2: Market Dynamics - RBC Capital has set a price target of $95 for Zillow, indicating a potential upside of 43.14% from its current trading price [1][5] - Zillow's shares fell by 8.5% following reports of Google's new mobile real estate advertising format [2][5] - Google's new ad unit allows users to view live MLS listings directly in search results, which could divert traffic from Zillow and impact its Premier Agent program [3]