Beyond Oil Strengthens Leadership With Appointments of Giora Bardea and Daniel Birnbaum to Advisory Board

Core Insights - Beyond Oil Ltd. is transitioning from an early-stage startup to a global commercial growth company, focusing on reducing health risks associated with fried food while enhancing sustainability and operational efficiency [1][3][12] Leadership Appointments - Giora Bardea and Daniel Birnbaum have been appointed to the Advisory Board, bringing extensive experience in the food and beverage industry [1][2][4] - Bardea has over three decades of experience and has been instrumental in shaping Beyond Oil's global strategy and organizational structure [4][5] - Birnbaum is recognized for transforming SodaStream into a global brand and is expected to leverage his expertise in operational scaling for Beyond Oil [7][9] Strategic Transition - The company is moving towards a mature commercial phase with a focus on global sales execution, operational scale, and sustained growth [3][12] - International pilots have been completed, and distributor networks are expanding, indicating rising interest from major quick-service restaurant (QSR) chains [3][12] Advisory Board Role - The Advisory Board will guide the company in go-to-market systems, distributor management, scaling frameworks, operational readiness, and global strategy [10][11] - Regular meetings with senior management will ensure alignment and support for the company's transition to a sales-driven organization [11] Company Mission and Technology - Beyond Oil is dedicated to creating solutions that mitigate health risks, reduce costs for food service companies, and improve sustainability [13] - The company's patented technology significantly reduces harmful compounds in frying oil, addressing critical health concerns associated with reused oil [13]