Axalta Releases 2025 Global Automotive Color Popularity Report

Core Insights - The 2025 Global Automotive Color Popularity Report by Axalta indicates that neutrals continue to dominate the automotive color market, with white, gray, and black being the most popular colors [1][3][5]. Global Color Trends - White remains the leading color globally at 29%, followed by black at 23% and gray at 22%, reflecting a preference for clean and timeless designs [3]. - Silver has decreased to 7%, while blue holds steady at 6%, indicating ongoing interest in subtle chromatic tones [3]. Regional Insights - North America: White leads at 31%, with a slight decrease from 2024. Blue has risen to 10% and red to 7%, showing a cultural shift towards bolder colors [6]. - South America: White is at 35%, with silver increasing to 14% and blue to 7%, indicating a trend towards lighter and fresher expressions [7]. - Europe: Gray dominates at 26%, with white at 25% and black at 22%, reflecting a preference for refined and understated designs [8]. - Asia: There is a shift towards expressive colors, with yellow/gold at 4%, green at 3%, and standout shades like orange and purple at 2%. Black remains significant at 26% [9]. Company Insights - Axalta emphasizes its ability to develop a wide range of colors through proprietary resin chemistry, ensuring durability and sustainability in coatings [10]. - The company analyzes automotive build data from major production regions to provide insights into global color popularity and regional trends [11].