Axalta Releases 2025 Global Automotive Color Popularity Report

Core Insights - Axalta's 2025 Global Automotive Color Popularity Report indicates that neutral colors continue to dominate the automotive color market, with white, gray, and black being the most popular choices [3][5][10] Summary by Region North America - White leads at 31%, a slight decrease from 2024, while blue has risen to 10% and red to 7%, indicating a shift towards bolder colors [5][10] South America - White remains the most popular at 35%, with silver increasing to 14% and blue to 7%, reflecting a trend towards lighter and fresher color expressions [6][10] Europe - Gray is the dominant color at 26%, with white at 25% and black at 22%, showcasing a preference for refined and understated designs [7][10] Asia - The region shows a shift towards more expressive colors, with yellow/gold at 4%, green at 3%, and standout shades like orange and purple at 2%, while black remains significant at 26% [8][10] Industry Context - The report highlights Axalta's ability to meet diverse color demands through proprietary resin chemistry, ensuring durability and sustainability in coatings [9][10] - Axalta's annual report is the longest-running and most comprehensive account of automotive color trends, first published in 1953 [2][10]