Synergy CHC Corp. (NASDAQ: SNYR) Appoints Pedro Colmenares as Director of Sales & Marketing for Mexico & Latin America

Core Insights - Synergy CHC Corp. has appointed Pedro Colmenares as Director of Sales & Marketing for Mexico & Latin America to enhance its international growth strategy [1][2] - The company has initiated product shipments to Costco Mexico, marking its entry into the Mexican market [2] - Colmenares brings over 18 years of experience in the pharmaceutical and consumer health sectors, which will be crucial for Synergy's expansion in Latin America [3][4] Company Strategy - The appointment of Colmenares is part of Synergy's strategy to build a scalable commercial foundation in Mexico and Latin America [2] - The company aims to drive growth in its supplement and functional beverage portfolios through effective market entry and expansion initiatives [2][3] - Synergy's flagship brand, FOCUSfactor, is positioned for growth in new markets, supported by established distribution channels [5] Leadership and Expertise - Pedro Colmenares has a proven track record in launching operations and developing distribution networks across Latin America [3][4] - His experience includes leadership roles at Procter & Gamble and Victus/Megalabs, where he successfully transformed underdeveloped markets into sustainable businesses [3][4] - Colmenares emphasizes the importance of building strong partnerships and executing localized strategies for sustainable growth [5]