分析师:有关谷歌影响Zillow的担忧过度
Jin Rong Jie·2025-12-16 12:55

Core Viewpoint - Zillow's stock price declined following Google's announcement of testing direct integration of real estate listings into its search results, raising concerns about potential reduced visibility and traffic for Zillow [1] Group 1: Market Reaction - Analysts from KeyBanc noted that the concerns regarding Google bypassing Zillow may be overstated [1] - Zillow's stock may follow a trajectory similar to online travel stocks, which experienced a drop after Google's AI-driven travel tool announcement but later rebounded [1] Group 2: Business Dynamics - A small portion of Zillow's traffic comes from search engine marketing, indicating limited exposure to risks from Google's changes [1] - The complexity and strict regulation surrounding real estate listings limit the risks associated with disintermediation in the market [1]