多地婚宴爆发增长超30%，但宴席用酒为何不增反降？

Core Insights - The wedding banquet market is experiencing a notable recovery in 2025, particularly in regions like Guangdong and Jiangsu, with wedding banquet sessions increasing by over 30% [4][15] - Despite the increase in wedding banquets, overall banquet sessions are declining, and the impact on alcohol sales is not significant, indicating a trend of reduced consumption and lower price points for wedding beverages [6][18] Group 1: Market Trends - Guangdong is leading the surge in wedding banquets, with a reported increase of at least 30% compared to last year, attributed to favorable timing in the lunar calendar [4][14] - The total number of marriage registrations in China for the first three quarters of 2025 reached 5.152 million, an increase of 40.5% from the previous year, which is driving the wedding banquet market upward [5][15] - Other regions such as Shandong, Jiangsu, and Zhejiang are also seeing increases in wedding banquet sessions, with some areas reporting growth rates between 30% and 50% [5][15] Group 2: Pricing and Consumption Patterns - The average price for wedding banquet beverages in first-tier cities ranges from 200 to 600 yuan, while in economically developed cities in Jiangsu and Zhejiang, prices can reach between 300 and 1000 yuan [6][18] - In non-first-tier cities, prices are generally lower, often between 100 and 300 yuan, with some county-level markets seeing prices drop below 100 yuan [6][18] - There is a noticeable trend of reduced consumption volume, with the amount of alcohol served per table decreasing from 2 kg to 1 kg in Guangdong, influenced by economic conditions and changing consumer attitudes towards health [7][17] Group 3: Changing Beverage Preferences - The traditional pairing of white and red wine at banquets is shifting, with a rise in the popularity of low-alcohol fruit wines and low-alcohol white spirits, indicating a trend towards lower alcohol content and practicality [8][19] - In regions like Fujian, traditional brandy is being replaced by whiskey, with both categories now nearly equal in market share [8][19] - The emergence of younger consumers (those born in the 1990s and 2000s) is expected to further diversify and personalize the trends in wedding banquet beverage choices [9][19]