Core Insights - Miniso has implemented a policy requiring customers to register as members with their mobile phone numbers to purchase blind boxes, aimed at combating scalpers [1] - The company reported a 28.2% year-on-year revenue growth in Q3 2025, reaching 5.7966 billion yuan, with an adjusted net profit increase of 11.7% to 766.8 million yuan [1][3] - Miniso's gross profit for the quarter was 2.59 billion yuan, with a gross margin of 44.7% [3] Financial Performance - The adjusted net profit for the quarter was 770 million yuan, reflecting a 12% year-on-year increase, with an adjusted net profit margin of 13.2% [3] - The total number of global stores surpassed 8,000, with over 100 new stores added in the domestic market, and same-store sales achieved high single-digit growth [3] Strategic Initiatives - The founder, Ye Guofu, announced a "tenglong huan niao" strategy, planning to close and reopen approximately 6,000 stores (80% of the total) to transition the brand from traditional retail to a cultural and creative company [3] - As of December 16, Miniso's stock price was 38.68 HKD per share, with a year-to-date decline of 17.79% [3]
注册会员才能购买盲盒？名创优品回应：此举是为了打击黄牛，全国门店统一规定